Sponsors
Sponsors
Be part of Christchurch’s most baa-rilliant event of 2027 and showcase your brand to thousands of locals and visitors and your commitment to charity.
A flock of 30 big Shaun the Sheep sculptures will take over Christchurch for 10-weeks from mid-January 2027, turning the city into a fun open-air gallery. Each big sculpture will be supported by businesses and community partners, while families, visitors, schools and workplaces set out to discover and collect every Shaun the Sheep across Ōtautahi.
By becoming one of our sponsors, your organisation becomes part of this extremely popular city-wide experience. It offers high-profile brand visibility, a unique opportunity to connect with new audiences, as well as supporting local creativity and showing your commitment to community.
Reach over 200,000 expected participants exploring the trail across Christchurch
Engage directly with the public through sculpture sponsorship, the interactive trail app, media coverage and trail events
Drive footfall and connections, encouraging families, schools and visitors to discover your brand
Leverage the official trail app, connecting with audiences digitally as well as on the street
Make a meaningful community impact by supporting Big Brothers Big Sisters life-changing ‘mentorsheep’
Demonstrate your CSR and ESG commitments through visible community investment
Other Art Trail Sponsors
“We’ve had just short of 1,400 entries via the app reward. It is really good value for money and we’ve really valued being a part of the this project.”
— Kate Pollard, Marketing and Events Manager, Affinity Lancashire. Elmer Blackpool 2024
Connect directly with art trail audiences
The BIG Sheep Trail app will allow trail visitors to navigate the trail and collect sculptures. By sponsoring a sculpture you can offer an app reward and connect directly with art trail audiences, drive footfall to your location, engage directly with art trail audiences.
Important Dates
- 26 March 2026 The BIG Sheep Trail officially launched
- Term two 2026 School’s Programme rolls out
- 28 June 2026 Artists design submissions due
- 16 January – 29 March 2027 The BIG Sheep Trail is live!
- 10 – 11 April 2027 Farewell weekend
- 15 April 2027 Auction
